Illegal Burger’s Monthly Discovery
More Than A Relationship
What became a partnership.
Ivonne Nixon and Jim Nixon have always had a love for the restaurant/food industry. Both realized that there was not a single restaurant that offered what they wished. They decided to create a business that had their own concepts and ideas. They wanted a restaurant that was fun and unique while offering great food and drink selections. Burgers are something that both truly enjoy and wanted to be able to offer fast food that was of high quality. This set their idea on a burger joint that was fast yet casual. They were having trouble finding a name that would best fit their brand. One night, while watching television, they realized that the word “illegal” was being used frequently. This was the moment they knew what to call their restaurant, “Illegal Burger.” They believed that the name was not only fun to say, but that it would stay in people’s mind. Ivonne and Jim both worked together to create the menus, uniforms, and interior designs for each store. Both bounce ideas off each other to determine what is best for Illegal Burger.
BEHIND EVERY SUCCESSFUL MAN
THERE IS A GREAT WOMAN
Ivonne Nixon has been in the restaurant/food industry for many years. Taking part in the creation of Illegal Burger has been one of her greatest accomplishments. The logo of any company is very important as it represents the company’s identity. Ivonne has been a key part of the Illegal Burger logo making sure that it represents their company and continues to evolve with time. As the company has continued to grow, Ivonne has become an administrator and takes part in everyday decisions. She works with all level employees ensuring that customers are receiving the best food and customer service possible. Her leadership within the stores has crested positive atmospheres and she encourages all employees to do their very best. She is a “Boss Lady” as she maintains the life of a mother with three kids, 10,8, and 10 months, while still taking care of business.
Jim and Ivonne Nixon have undercover agents. Ashley Nixon, 10, and Joshua Nixon, 8, have always had an interest in the food/restaurant industry following their parents’ steps. It is due to this that the Nixons encourage their children to put their input and ideas on items such as the kids meals, milkshakes, and fries. They often become undercover shoppers visiting each location, ordering a kid’s meals, and later on giving feedback to their parents. Their goal is to make sure that kids meals quality is the best possible. They critique from the crispiness of the fries to the flavor of the burgers. They realized that Illegal Burger did not offer anything for kids to help time pass while the food was being prepared. It was then that they suggested getting Wikki-StixⓇ, colorful wax sticks to craft, to create a fun environment for the kids. At Illegal Burger kids have a voice.